A week in Middle-Earth

It's been more than a week since I've played the retail version of The Lord of the Rings Online: Shadow of Angmar, and the grind is starting to bore me already. But the fault lies with me because I treat the game as a single-player hack n' slash. I mean, it's a multiplayer RPG but I still quest alone, fight alone and even decline invitations to fellowships (or an adventuring party). I guess I've been stuck playing single-player RPGs for too long, or maybe I'm just too much of a loner. Still quiting the game right now would be a waste of money. I guess I'll just have to constantly remind myself that I'm playing a multiplayer game.